Hyundai must preserve youthful spirit and consumer-centric approach as it prepares for IPO, says Former President BVR Subbu

Hyundai’s IPO comes at a time when the automotive industry is facing a challenging landscape, with an anticipated growth of only 3% in FY25. Despite its strong market share and a robust portfolio of SUVs, including the Creta, Hyundai must navigate a competitive environment dominated by market leader Maruti Suzuki and emerging players like Tata Motors.

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