‘Buy’ Or ‘Sell’: Analysts tracking Zee Entertainment divided on the road ahead after Q1 results

The full benefit of the FIFA subscription packs, along with the related content costs, should be reflected in the second quarter, Motilal Oswal said. It has cut Zee Entertainment’s FY27 and FY28 estimates by 24% and 14%, respectively, driven by subdued ad environment and higher content investments.

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