Senco Gold Ltd’s board approved a ₹68 crore investment to acquire 68% stake in August Jewellery Private Limited (AJPL), owner of the Melorra brand. AJPL, incorporated in 2015, operates 21 stores across India and specialises in fast-fashion lightweight jewellery. The acquisition aims to strengthen Senco’s digital and omnichannel strategy, create synergies, and enhance innovation and customer experience.
