Bajaj Electricals to acquire Morphy Richards brand rights for ₹146 cr across South Asia

September 23, 2025
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Bajaj Electricals has approved a ₹146 crore deal to acquire the Morphy Richards brand in India and neighbouring markets, strengthening its premium home appliances portfolio built since 2002.

Bajaj Electricals to acquire Morphy Richards brand rights for ₹146 cr across South Asia

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