Nykaa has grown rapidly in India as it had the first-mover advantage in the online beauty retail space. This segment has been boosted by rising purchasing power and a speedy social media adoption by Gen Z and millennial buyers.
Nykaa has grown rapidly in India as it had the first-mover advantage in the online beauty retail space. This segment has been boosted by rising purchasing power and a speedy social media adoption by Gen Z and millennial buyers.