India’s upcoming festive season and the rising trend of destination weddings are boosting demand for silver and gemstone jewellery, industry experts told CNBC-TV18. With gold prices remaining high, consumers are increasingly choosing silver for its affordability and evolving designs. Krishna B Goyal of GJEPC called silver “the new gold,” highlighting growing industrial demand and the return of silver-diamond sets. Meanwhile, gemstone jewellery is gaining popularity across metros and smaller cities, driven by its uniqueness and rising prices, said Abhishek Sand of Savio Jewellery. New hallmarking rules and changing consumer preferences are set to further accelerate growth in these segments this festive season.
